All our creations illustrate our idea of elegance. Meticulous attention is paid to the tiniest details, to achieve perfection and to respect women. This idea of elegance has lingered since 1948... The leitmotiv of all our creations and innovations : As the incarnation of an elegant, refined and lively Parisian, Simone Pérèle was gifted with a deep intution for fashion. She endowed the label with the ' made-to-measure' look typical of fashionhouses.